Choosing a logo — Round 2
Written by Jerry Roberts. Follow me on Twitter.
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Hi,
The Twitter community gave some terrific input last week and it caused us to stop and rethink the process, ultimately hiring a second artist to come up with options for CareerJolt. We think you’ll find them different from those we posted before.
Late Addition: In response to a few people who weren’t part of the first group that evaluated the logo and suggested in the comments below that they don’t know what we do, CareerJolt’s mission is to help improve workplace relationships. We left the descriptive slugline off in these new logo versions. It is “street smart ideas to win the workplace game.”
We try to cut through the ego, attitude and — sometimes — years of negative habits — that can create a toxic environment and prevent managers and frontline workers alike from being successful. We find many of the same issues and problems, regardless of the size of the organization.
We believe that nobody escapes a bad workplace. It’s like cigarettes and “second hand smoke.” You may not be directly involved in the harmful things that take place at work, but you can still smell what’s happening.
We try to shake up that kind of thinking and give people a realistic shot at advancing their careers and organizations — and enjoying their work more. Hope that helps.
Note: Our artist has given us two looks; one if we stay with the current dark blue background and the other if we go with something lighter.
Please spend a moment and give us your first and (if you want) second choices from the four workups listed below. As before, feel free to give us your opinions and reasons for what you like, what you don’t like, and why.
Many thanks.
Jerry Roberts
P.S. To answer the question of why the video of “You Raise Me Up” is posted, we used it to test the video component and have left it up during testing because I love the song. Maybe it has a message for the workplace.
Version 1
Artist comment: “Simple, clean logo. I focused on creating a “shaky” effect to emphasize the word “jolt”.”
Version 2
Artist comment: “Similar concept to #1, but with a slightly more fun “jolt”. I used an exclamation point as the “L” to try and make a statement that this isn’t your typical career advice blog - this is something new & fresh.”
Version 3
Artist comment: “I created a speech bubble for the letter “A” in career. The speech bubble represents the advice part of your site. For the word “jolt”, I created a visual of moving forward with the arrow and the slanted text.”
Version 4 (includes possible favicon on right)
Artist comment: “I wanted to give you an option that utilizes a symbol. For this one, I created an icon using the initials C and J, and also incorporated the exclamation point idea.”
*** Based on feedback our designer, Jamie (who is monitoring and is a terrific communicator) has adjusted versions 3 and 4. Here are the changes:
Version 3 revised
Version 4 revised
Okay. Please let us know what you think. Thanks!

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65 Comments
Barbara
Number 1–very good. 2 is gimmicky; 3 is boring; 4 is chaotic
Katherine
#3 is my preference but changing the Bubble to an “a”. I think reproducing the bubble on smaller scapes could be a bit difficult to decipher. Really like the forward-pointing arrow—communicates all of the following descriptives in my mind when I look at it—new direction, forward-thinking, direct, concise, no games, frontier, new horizons, focused, ambition, goal-oriented, someone with a plan!
#1 is my second preference but it is a bit ’standard’
#2 is silly
#4 is visual overload!
Name Cheri
I like #3, but without the speech bubble.
The first two make the “jolt” look “mixed up” or “scrambled” — don’t think that’s your goal!
I like the concepts in #4, but it’s too much.
Chelsea
I like #3 but change the “a” to an at sign perhaps? Thx!
Gerard LeBlond
I go for Version #2
Lisa Vinton
Version 2 is my pick!
LV
Frank Kenny
None of them really speak to me or give me a clear idea of what you do or would do for me.
Linnet Woods
Sorry but I don’t like any of these and I’m not just going to choose one for the sake of it. The one I picked last time I thought was better than any of these.
Jay Ehret
Jerry,
Version 1 is the most appealing. I think the exclamation point is over-used these days. The important thing about a logo is that it doesn’t turn people off. The brand defines the logo and not the other way around.
admin
Thanks to all for your opinions.
@Frank — The new artist left off the slug line for now, which was there last time and that might have cleared it up a bit.
@Linnet — thanks for your input. At the end of the day we’ll put all of them together — the first batch and these — with all of the feedback, and see where we are.
Name Leslie Carothers
Sorry, none of them speak to me, either. I think the typeface is wrong and they would not inspire me to visit your site.
Helpful feedback: experiment with different line thickness(thinner) for the word career and thicker for the word “jolt.” A jolt is what you get from a battery or plugging into electrical outlet..can you play with that visual somehow?
Anita Campbell
I like Version 1 the best. It evokes the idea of “jolting” your career the best.
However, I am a little concerned with the jagged edges to the letters. Hopefully the final version will have crisp lettering — the lettering showing right now would not be acceptable for a professional logo, methinks.
Good luck!
Best,
Anita
Mike Cichon
#1 — I get the sense of a jolt. It’s easy to read, and the word JOLT looks like an earthquake shaking. I like font treatments here also — they work for me visually. The exclamation point in #2 doesn’t do much for me, and it shares a common element with the others — kind of a neat, orderly appearance that I don’t get from #1. My sense is that this visual element contradicts the meaning of Jolt as sort of an unexpected, unpredictable, non-uniform thing. The call-out box design of the “O” in #3 also doesn’t work for me. The mark in front of #4 makes it visually crowded for me. This is a long way of saying, I like #1.
Janet Daughtry
I like Version 1 the best. I think it’s clean and gets the point across!
All the best,
Janet
Ken Ramirez
From the perspective of someone that designs logos for a living, number 1 gets the point across, helps you feel the actual jolt much better than the others and looks clean.
Just make sure whoever does the logo provides it in a Vector format. I see a little bit of Jaggyness on the letters from being stretched. Will be much cleaner looking in Vector format, once you convert it to a Raster for use on your website or wherever else you use it.
Brandilyn Collins
Jerry, I like #1 best, although none of them still hit me as just right. It’s easy to overdo, and I think #4 is an example of that.
I wonder–whatever logo you pick, is it going to be in a box? I’d consider not putting it in a box at all, creating it with a transparent background. and the letter colors blue and gold. A box signifies limited; you can only go so far. Not what you what to get across.
Blessings, ~ Brandilyn
Perry aka Mr Video
Version one is Great!
Name Pam
Like number one. Hate 3 and 4. And, I don’t use that term lightly.
Name David
you need to get some new submissions from other artists. none of these are going to get you anywhere. letter type, letter and background colors are all wrong. as is, these are completely forgetable.
Jim Long
from these selections, I like #2 the best. Why don’t you put a call for entries out on Twitter?
Cesar
#2 - I’m going to disagree with David and say that #2 is actually memorable. I can see it on a t-shirt, coffee mug, stickers, you name it.
#2 is fresh. It’s got momentum. It’s out of the box.
I don’t experience it at gimmicky or silly and I’m a 32 year-old man. I feel it’s got movement and it’s easy to get excited in the presence of an exclamation point!
What does it do for me? Your name says it: Career Jolt - it’s where vocation meets movement.
Cesar G. Gamez, MA
Relationships Blog: http://www.FamilyInsights.net
Paul Godines
I like Logo number 2, and in the end I’m sure you will as well. Its simple, with a touch of kick, it will work with ease in print and on the web.
Jamie
Hi everyone! I’m the designer who has created the 4 concepts above, and I would just like to thank you all for your wonderful feedback! It’s rare that a designer gets to experience critiques with so many individuals, so I truly value this opportunity and everyone’s opinions.
@Katherine & Name Cherie - Thank you for your feedback!
I agree that the speech bubble may be too much. I’ve just emailed Jerry another variation of this logo without it.
@Anita Campbell & Ken Ramirez - All logos are created in Illustrator and are vector files. I provided Jerry with JPEGs via email, but I’m thinking when he uploaded them here, they were automatically resized and that’s where the jaggedness comes from (?)
@Brandilyn Collins After reading everyone’s comments, I completely agree that version #4 is too busy. I feel like the symbol is competing with the text for attention. I’ve submitted a new variation to Jerry tonight via email with a simpler text treatment. (note - the boxes are not part of the actual logo - I was just showing the logo both light & dark backgrounds)
I look forward to reading future feedback and creating the final Career Jolt logo with everyone’s help!
Thanks again for taking the time to leave such detailed feedback.
- Jamie
admin
Hi again,
I’m just overjoyed at the willingness of so many people to take the time to help us.
Thanks also to Jamie for communicating her thoughts.
The jagginess is my fault, as I didn’t understand Wordpress well enough to upload cleanly, so I went the hard way and put all images through Photoshop. With my limited knowledge there, too, they looked horrible. That has now been corrected.
@David, I respect your opinion and I suppose commissioning multiple artists would give added variety, but Jamie’s work is good and she’s a great communicator (as indicated in her post above). This is less common than one might think and I’m going to honor her energy and commitment.
If the site is a failure it won’t be because of the logo, but because my ideas don’t resonate with people.
Again, thanks to all for participating!
Best,
Jerry
Jamie
Also - I meant to ask if anyone has color suggestions? For now, I have used the deep blue from the header of this blog, and a contrasting orange/yellow (which a few people suggested during the last round of logo critiques). Thanks again for everyone’s feedback!
admin
@David and a couple of others who have suggested getting other artists involved, another reason for not doing that is that I have to get this thing up and running.
I realize the importance of the logo and overall image, but I’m also dogged by mentors like Alex Mandossian (www.teleseminarsecrets.com), Perry Lawrence (www.askmrvideo.com), and Leo Babauta (www.zenhabits.net), who all have strongly advocated the need to take action and avoid the drive for “perfection.” All three are powerful examples of this and have been successful, and I haven’t always followed the concept. So, we’re going to get the logo picked out and finalized in the next several days and then move on. Again, thanks for giving me the benefit of your opinions.
Jerry
Joe_Crawford
I prefer #1
my second choice would be #2
#3 & #4 don’t work for me, revised or not.
Merry Christmas!
Name
Type your comment here…
Candiluu
Of the four here, I’d say #2. But I’m not a designer and unqualified to make design decisions. (My walls are still the color they were when I moved in 12 years ago and that doesn’t seem to bother me…)
Mike Smith
I like #2 the best. Maybe removing the exclamation point and just using a regular lower case L.
Kevin Urie
I like #3 revised the best. Hard to pick one since I do not know anything about what CareerJolt is going to do or does however.
Of course the name helps.
Good luck!
Name Sharon Paxson
I like number one and number two. Number two is creative.
Web Success Diva
I’m fond of #1, it brings a clear message and is easy to read. The others are diluted and chaotic
Sarah Bray
Number 1, absolutely. Simple and not distracting.
Kevin Urie
uhm.. Still like the design of #3 revised, but if the company is about relationships I do not see the logo relating to that much.
When I see the logo options I see CareerJolt as a place that helps me move forward with may career. Job advice, education, etc. Having gone to careerjolt.com and now seeing the slugline, that may be perfect.
Kevin
Emil Wisch
I really like #1: The shaking ‘JOLT’ really stands out and just feels right for some reason. The only critique here would be to use the same idea and experiment with different fonts. This font doesn’t really turn me on.
*AND*
#4 (revised) is very sexy: The favicon is genius and the typeface is very familiar and won’t be going out of style any time soon. Here the favicon expresses the Jolt action more subtly but still stands out and creates a very unique branding…extremely awesome.
The others: It’s hard for me to really critique those I don’t really like. I just get a feeling. #2, #3, #3 (revised), #4 all seem like they’ve been done before or just a similar idea. I just don’t like them.
#1 and #4 (revised) give me good feelings as a potential user/client. I see those logos and want to know more about the company. The others don’t have the same effect on me.
Good luck,
Emil
Jamie
Emil - thank you SO much for taking the time to come over here and offer your feedback! I truly appreciate it!
Name Fred K
Of these, I like #4 (revised) best. I would try a different icon though, one with a little more pizzazz (although I may not be in the site’s demographics so take that fwiw.)
Also font choice is really important for a logo of this kind — I’d look for a sans serif with a little more, um, character. (I swear, that pun was like totally unexpected!)
#3 (revised) is also good even if it feels somewhat like a courier service. I like the letter composition.
The rest feel less interesting to me (no offense intended, Jamie).
Andrea Merida
Well, I still don’t know what niche you’re dealing with, but because I think what you want to do is empower people to make a sometimes violent break from the past, then my vote is for the second iteration. When people want to break from the corporate cycle, they feel it’s a drudgery and have overall negative connections with it. The fun aspect of that might have the potential to relate your brand with something that isn’t drudgery, something FUN that they feel passionate about. I wish had more from your “about” page from which to draw. Good luck!
Name John Fairley
Version 1: (Winner) conveys the energy/movement of jolt. Version 2: hard to read the word “Jolt”.
Version 3: doesn’t seem edgy enough. I’m not really digging the arrow.
Version 4: The CJ at the beginning causes me to tilt my head a bit.
SparkCreativeLV
Number 2 and the revised #4,
Number 2 because it’s lively and although not as original as #4, it’s well executed
Number 4 - revised - the icon works really well. It’s a little thought to get it… but worth the effort.
For colors.. you know you’re gonna slap me but blue an dgold are BORING.. A real jolt would be say lime green and purple.
Nathan Kam
Aloha! I like Option #1 because the design is clean, easy to understand, and draws me in the best of all options.
admin
@Kevin —You’ve got it. Job advice, new perspectives on old attitudes, education, options, and more. We hope to provide people with some tools as well as new ways of thinking. Somebody once told me that my dream job was the one I had, if only I saw it differently. I know that won’t apply in all cases, but it’s part of the process if we’re to be honest with ourselves.
@Andrea — Certainly, breaking free of drudgery is a part of what we’re after. That said, improving our circumstances and options in staying on the job is a bigger emphasis. Most people will not be entrepreneurs and will work for others their entire career. This is the group we serve, as well as managers who can do a better job of creating the great workplaces that will make workers want to hang around longer. We want to help both groups be more proactive. At the end of the day, if somebody makes the decision to go on their own, we’ll have some good resources to direct them to. We probably won’t have a lot of material for solo entrepreneurs, but the day they hire their first employee, then EVERYTHING on our site will once again become meaningful.
Thanks for your comments!
Jerry
Name
Your graphic designer should have some background in color theory, but here are Pantone’s color forecast for Summer 2009 for women’s and men’s wear (you can click at the bottom to change the palette): http://www.fashiontrendsetter.com/content/color_trends/2007/lenzing-ss-2009-women.html
These will give you a clue as to which colors will be “hot” next year.
Here are predictions for Summer 2010: http://www.fashiontrendsetter.com/content/fashion_events/interfiliere/Interfiliere-Fashion-and-Color-Trends-Summer-2010.html
Andrea Merida
Sorry, forgot to leave my name, etc. on the color palette posting above.
@Barefoot_Exec
I like 1 and 2 best…prolly depends what mediums it will all be used on…
#2 is more ‘me’ — but #1 is pretty descriptive…
so
i’m conflicted…I’ll call that:
‘logo-flict’
congrats for implementing change so quickly!
Kay Ballard
Number 2! Love it!
ShelleRae
None
Color palette is not at all appealing. Potentially hard to hold from print job to print job especially if printed different places.
I like the CJ part but not much on the words. So like CJ as brand and logo total.
@shellerae
Charlotte
My vote is for #1 - clean, simple, fun.
Jay
I like version 3-blue revised the best-
Version 4 looks too much like a punk marketer did it.
Name Perry
If I had to pick one, I’d pick #1. It’s the only one that appeals to me.
I like the reverse font (bottom design). I would play around with the actual font. It’s a little too square for me.
Name cdgood
To me, the rocky font could be in the Career part, not the jolt. It should come from the circle in jolt and ripple out from there. smoothing things out as it goes.
You know, it comes from you, this is your baby. It will be a reflection of where you are at and can develop over time.
I’d love to help out sometimes with family constellation workshops. Have you heard how they helped Mercedes?
Mary K Weinhagen
Hands down it’s #1 for me!
Just seeing the word ‘jolt’ written that way WILL make me think of you!
Cynthia aka theButterflyHerder
I prefer version #1 — It’s simple, classy, and sticks to the ‘jolt’ concept without being distracting.
Ed
If you have to pick one, I’d go with the first.
BUT, I think it is a mistake to put the two words together in a single line and have them try to transition the way they are.
I’d rather stack them,
CAREER
JOLT
and make my transitions that way.
Good luck!
Michael
#4
Simplicity
not selling coffee.
Promoting support for confidence, skills, knowledge…
Shannon
I like #2 - very nice, very eye catching. I’m a professional photographer, BTW, and these logos are all fairly good but the #2 is (to me) the most effective overall.
David Boggs
Hey #1 is really the best in my eyes - - nice, simple, a little flair, not a copy of somone else - - - Good Job - - next you may want to try color variations and see what color combinations work best . . .
Clarissa (misscmac)
First choice is #1 - gives the thought that things will be shaken up after collaborating with you.
Second choice is #2 - because I think the exclamation point as the L provides interest.
Not really feeling #3 or #4 - they just do not speak to me as much, I guess.
Jamie
I just wanted to pop in one more time and thank everyone again for all their wonderful feedback!
I really enjoyed creating the CareerJolt logo, and I absolutely loved the experience of the group critique — it was very helpful!
And Jerry, it’s been a pleasure working with you! I’m sending the final files now….
Emil Wisch
Pleased to see the final selection in action.
@Jerry I would feel very confident in your choice if I were in your shoes.
admin
Thanks to everyone who helped with this project. We had people re-tweeting the call for comments, and received a lot of feedback through e-mail and Twitter direct messages.
And, of course, the comments and reasoning were soooo valuable.
Finally, I can’t say enough about Jamie. If you ever need a logo or any other graphics done, she is a terrific communicator and obviously talented. More than that, she is open to opinion of her work, without taking offense at those who disagree with her choices. She is able to bury her ego and consider what others think, then use the feedback to the client’s advantage. It doesn’t get any better than that.
How did I find her? She made an intelligent, detailed, and friendly critique of the first set of logos. She didn’t pitch me on using her services. I dug a bit to find several examples of her work, and then asked her to jump in and take my design to the next level.
And she certainly did.
Thank you, Jamie. I can’t wait to have a reason to work with you again!
admin
One more thing about Jamie that I think is a great reason to work with her. She invited a number of her design friends in to take a look and give their opinion. That’s like having a design team involved, not just one person.
Thanks to Emil for coming back more than once to lend his thoughts.
Susan Mazza
Looks like you chose #1 (cleaned up). It is a GREAT logo. Has me thinking I may want to talk with Jaimie - excellent work!
Much luck with your venture Jerry. I think you are really onto something - great concept. Look forward to learning from you.
admin
Thanks, Susan. I can’t say enough about Jamie. She was just terrific to work with and totally open — I think even excited — to throw open the process and solicit comments. I’m sure you’ll get exactly what you want from her.
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