Please Help Us Choose Our Logo
CareerJolt is getting ready to launch. We plan to bring a different perspective on today’s workplace issues and the content will start flowing in about a week. Only a few of the links are live at present.
Before we begin filling in the site we want to select our logo — and this is where you come in.
Please look at the five logo workups below and tell us which you prefer (you can choose more than one, just tell us which one you like best). We’ll probably tweak things a little before we settle on a final choice and we appreciate your help.
FYI, “Busy Bee” is the theme name.
Thanks. Here we go…
version 1
Version 2
version 3
version 4
version 5
See anything you like?
Can you help us narrow down our choices?
Thanks again,
Jerry Roberts
40 Comments
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Be as candid as you like. We really want to know if we’re on the right track.
Of the choices given, version 2 would be my vote. With the background color chosen, the font and color yellow make Career stand out. It’s clean and clear.
I like Version 3 – love the JOLT being jolted!
Version 2 gets my vote. It’s professional-looking without being dull; modern without being gimmicky.
I like #3. I was hoping there would be one where the JOLT looked a little jittery, shook up. That was the one.
I definitely don’t like 4 and 5 with the boxes.
My second choice would be #1, with the JOLT in yellow. Yellow works with the concept of a jolt.
As requested on Twitter.. here’s my take:
I would choose between 1 & 3, the others don’t get close imo.
The 1ste is the most “professional” looking, while the 3rd one is more informal/fun and stands more out.
It just depends which way you want to go..
I like #3 best, and #1 second best.
Depending on the age group and professional status of your primary target market, I’d pick from those two.
#3 is more contemporary / youthful
#1 is more professional
Thanks for the opportunity to voice my opinion!
Best to you!
Colleen
In my oppinion:
#1 – number 1
Stylish
#2 – number 3
A bit playfull
Kind regards, Corné
Version 1 favourite – professional and trustworthy, followed by version 2. No moved by the last three at all. Hope that helps.
Number 1 is my favorite..3-5 have too much going on for a logo in my opinion and 2 isn’t bad, but doesn’t look as good as number 1.
I’m not sure any of them really achieve what you’re looking for.
It’s too vanilla – nothing to diffrentiate.
Maybe a lightening bolt for the L in Jolt? But it all seems too corporate for me.
But then again…I’m not your demographic, so maybe I’m way off??
Carrie Wilkerson, The Barefoot Executive
http://TwitterBarefoot.com
I like version one the best.
#1
The rest just don’t professional. (no offense to the designer)
I think #3 looks pretty awesome.
My opinion (worth $0.02) is that these are way to plain. The word jolt conveys shock, energy, yet none of the logos mimic that vibe. Blue is a calming color, not exactly the sharp color you might imagine with the brand name. The mustard-yellow is not the best for energy either and the color is tough with white backgrounds…. Ask your designers to go with a tone, color, and not just the name and see where you can get. The tag line evokes a hipper image than what you’ve been offered.
If these are your options, number one or three. You want the “jolt” to stand out since it’s the name differentiator, but not to seem trivial – this is careers you’re talking about after all!
Oh, I would have to say the FIRST one by far. #1 is by far the most professional.
They all fail miserably in creating the idea of Brand symbology. You name denotes movement of some sort, the graphics do not effectively create a simultaneous connection between the noun and the verb visually. I suggest playing with the sense of movement more before deciding. Stretch your boundaries of the possible thence the allowable, and
good luck.
tomforce7 @ twitter
A combination of 1 and 2. I like the “Career” font in #1, and the “Jolt” font in #2.
I don’t like #3 or #4, and #5 is ok.
I am bored:
http://img529.imageshack.us/img529/7715/logo1300x155vf0.jpg
It’s not polished … but it gets the point across.
Tie between 1 & 3 in my opinion leaning 3
version #5 – professional yet visually appealing
Version 4 looks best…
Not to be a wet blankie – but none of them do anything for me at all. They are all a bit boring.
That said, it’s not so much about the logo, but how you use it.
It will become part of your brand. People will see it and identify you with it. But, you want your target market to resonate with it. So, I would be asking them if any of those designs do anything for them, because as humans we react to something that interests us. Our reticular activation system is stimulated by something that we are looking for…
I hope that makes sense…
I really like Desk Coder’s version – the lightning bolt inspired by Barefoot Executive.
Other than that, I prefer #1 (or, as the others have said, #3 if you want more ‘fun’). #5 looks like torn paper rather than a jolt, to me.
Versions 1 and 5 are my favorites. I like the font in Version 1. I also like the all caps in Version 1. I think the word Career should be in the light blue color. If you could combine the font in version 1 with the JOLT graphic in version 5 I think you would have a winner.
Number 3 has the best chance for Brand recognition. The “Jolt” looks a little messy though – like it needs a bigger buffer inside the box.
Good luck!
I understand the concept of trying to remain professional, but how about trying to “Jolt” them with some modern, out of the box, new and eye catching colors. Will it always be reproduced inside the dark blue box? I think you’re playing it too safe. By the way, how will this reproduce when you want to use it just as a black and white print i.e. for fax sheets and such.
I’m not wild about anything I see here. I have to agree with Tom and Lee Ann. You need more movement, dynamism and a better sense of space.
primalmedia @twitter
Jerry, thanks for giving me a look at these. You have some good ideas and are headed in the right direction. A good logo can take a lot of tweaking. (Used to do them in my own company before turning to being a novelist full time.) Thoughts:
#1 is too straightforward and clean. The “jolt” isn’t jolting enough. Also I don’t understand the “j” being lower case when everything else is upper case. This tends to diminish the beginning of your most important word. The tagline is hard to read. The color for “jolt” works better in this one than the others. (More on this later.)
#2 has same issue with lowercase “j.” The biggest letter here is the “C,” which pulls the eye toward the less important word. The tagline here is bolder and easier to read.
#3. The emphasis is on “jolt,” as it should be. However, I don’t feel jolted when I see these letters–I feel tossed in the air. The action of the letters doesn’t carry your connotation to its fullest. “Jolt” now has a capital “j” with rest being lower case. This is better than the other way around.
#4 and #5. These don’t work primarily because of the boxes. The feeling of being jolted doesn’t mesh with being “in a box.” And the very connotation of being in a box implies thinking “inside the box.”
I suggest a font for “Jolt” that truly looks jolted. The edges would have a fuzziness of fast motion. If font alone doesn’t do this your graphic designer can create it. “Career” should probably be upper and lower case, along the lines of #4 or #5. Serif or sans serif font depends on what goes better once you have “Jolt” in place.
Re: color–”Jolt” needs to be the most eye-catching color. This is why a white “jolt” next to a colored “career” doesn’t work as well. Do you have to use these colors? (Not sure of your whole marketing package and how this fits in.) If you can change, you might try putting the “Jolt” in red, with “Career” in white on the blue background you currently have. I’d have to see it to see if this really works, but the concept sounds much more eye-catching to me.
I really do like your tagline. Short and to the point, and it has a rhythm, which is so important in taglines.
Blessings on your project here, Jerry.
~ Brandilyn
I like #3. It is lively & feels like “action”
The lettering underneath looks fuzzy- needs to be made more crisp & clean
Good Luck!
Terri Cornish http://www.twitter.com/terricornish
I’m going to have to agree with the other “wet blankets” here…none of these logos do anything for me. None of them stand out as an “icon” that represents your site.
I am typically a fan of text-based logos, but these fall short of even being considered a “logo” (in my humble opinion). As a graphic designer myself, these all look like they took 5 minutes to “design”. Not that a good logo needs to take 100 hours, but these just look a bit amateurish to me — like someone just typed out “Career Jolt” in Illustrator, and then changed the fonts & colors. (I am extremely sorry for being so blunt….just trying to give my honest opinion as I feel a strong logo is VERY important to a company)
That being said, I suppose design #3 is headed in the right direction. Here are a few suggestions:
- I would kern the “Car” letters better (the spacing looks odd)
- I think “JOLT” may work better in all caps (the lowercase “L” looks funny to me)
- move “jolt” closer to “career” so it reads as one name
- I agree with other people’s comments on color – perhaps a vibrant orange/yellow would give more “life” to the logo
- maybe play around with having the “jolt” letters at different angles…it feels a little stiff with the letters all completely vertical
WOW — The feedback has been more than I could ever have hoped for! Thanks to all for your votes and your comments on the reasoning behind the choice.
Frankly, there are positions stated that I had not focused on or are new information.
The first designer came up with three of these and I did two others. Now, with your opinions, we can go for a second artist and let her/him have the benefit of what you’ve offered here.
I’m very grateful.
Thanks again!
Jerry
1 is the most professional looking.
version 1 by far
# 3 It feels most alive and there is a sense of action.
I like 2!
If I had to pick among these, I’d pick #3 because it hops out at me like a JOLT. As mentioned, I really don’t like any of them because if I want a career jolt, I want to see something that motivates me. These are too calm. Yellow is a calming color, and blue is for relaxation. In the techno world, orange is the “in” color. I would be looking for something that conveys caffeine. So perhaps a combination of orange and brown? Jolt should somehow be 3D — just jump off the page.
It depends on your market. i personally like the understatedlook of a shocking idea. It has an air of calm professionalism. I don’t want a “maniac” advising me on MY career! Calm and streetsmart appeals to me. It’s versions 1 and 2 that appeal to me.
I’d like #5, but the bolt going across the word “jolt” makes it look like it’s being crossed out.
I like #3, but “jolt” looks more shook up than jolted. “jolt” makes me think shoved forward . . .
I like #1 only because I think “career” in blue and “jolt” in yellow is a better contrast.
I like number 1 the best. It is clean and stylish… good luck with your new business : )
I would have added a briefcase or a tie with some integration of a jolt…like the colour scheme though